Stories

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Snapchat or Instagram Stories: Which is Better for Your Business?

Every week – almost every other other day at the moment – Snapchat or Instagram brings out a new feature which adds a little more to their case for marketing attention. Of course, that’s not always the aim – Snapchat has repeatedly stated that it’s focus is on helping users maintain relationships with friends over marketing or […]

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Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat

Instagram continues to mount pressure on Snapchat by adding to the tools and options available within Stories, including features which go beyond what’s available within Snap Inc.’s original Stories offering. Their latest update is the ability to reply to Stories content with a photo or video. As explained by Instagram: “From selfies to Boomerangs, now you can

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Snapchat and Instagram Stories: Link it out!

One of the most under-used ways of sending someone to your business is an efficient use of links. We’re going to review two different ways to use links in an interesting way to drive more traffic (after all, we’re SumAll and we’re always thinking about fun links). Today, we’d like to focus on two competing tools – Instagram

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Ultimate Guide to Running Ads on Instagram Stories

In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build

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Social Media Essentials

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Social Media Essentials Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week. Spotlight story: Twitter has a new look The most talked about change in social media this week has

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Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on… Please visit Marketing Land for

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26 Crazy Stories about “OMG!” Opportunities that Blogging Made Happen • Smart Blogger

Will it all be worth it? You can’t help wondering sometimes. Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off. But sometimes, that someday feels far out of reach.

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#SproutChat Recap: Marketing with Stories

You shouldn’t underestimate the power of using Stories to engage your social audience. Facebook, Instagram, Snapchat—every major platform has a Stories function that brands can tap into to boost reach with thoughtful, engaging visual content. With every feature update, Stories is quickly becoming an effective tool for marketers to weave a bit of authenticity into their marketing efforts. In this

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