Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram story? If you are unfamiliar, […]
The Ultimate Guide to Using Instagram Story to Promote Your Business Read More »
Given Instagram stories’ quick adoption by more than 300 million daily users, recent Facebook ad integration and confirmation that an option to share stories directly to Facebook is coming, it’s no wonder that brands and influencers are actively exploring the format. Since launching Delmondo’s Instagram story analytics offering in August, we’ve monitored more than 800 active Instagram
What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts Read More »
For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who wants to be part of the trick-or-treating activities, but thinks he must first find a
Halloween Google doodle tells the story of Jinx, the lonely ghost Read More »
Case studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognized channel
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Usefulness Content Freshness Do you want a brand or do you want a powerful brand? With “A Winning Brand: How to Build a Powerful, Personal Brand in Today’s Modern, Digital World” expert salesman Kraig Kleeman shows you how to build a powerful brand that resonates with
A Winning Brand Requires Telling a Never-Ending Story About Your Business Read More »
Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories’ ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts. That opportunity, however, comes with a whole new set of expectations and rules. After running Instagram
4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads Read More »
Personalizing the Buyer’s Journey with Act-On Delivers nearly 1,400% ROI When bisco Industries used Act-On to create custom product recommendations, the company increased conversion rates by 1,285% and created $100,000 in new opportunities. Implementing Act-On has also saved bisco $72K across the entire marketing department, and set them on track to generate $120,000 in annual
Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story Read More »
Surviving in the world of online content is no easy feat. Thriving in this world is a Herculean task, and each success has the rest of us wondering how and why. It seems impossible, yet it happens. When it comes to going viral, the Pareto principle (also known as the 80-20 Rule) is an extremely
The Not-So-Special Story Behind How To Go Viral Read More »
Condemned to death twice for spying, Seo Ok-Ryol spent three decades in prison, most of it in solitary confinement. Now aged 90, the only thing he wants to do before he dies is go home — to North Korea. Born in the South, where he still has relatives, then a soldier and spy for the
The story of Seo Ok-Ryol, the spy who came in from the North | world-news Read More »
The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a
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