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As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep …
8 Engaging Examples of Interactive Storytelling in Content Marketing Read More »
The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this. Visual Storytelling Tips Let’s take …
6 Simple Rules and Tips on Visual Storytelling in Marketing Read More »
If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t create the same blogging plan for an enterprise tire company as you would for a pest company that serves a 50-mile radius or an author …
3-Step Blog Strategy That Works: Storytelling, USPs & Sales Read More »
Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and …
How Storytelling with Data Helps Secure Executive Buy-in Read More »
January 14th, 2020 Conference SMW Staff As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry. In 2019, with the global theme, “STORIES: With Great Influence Comes Great …
Reflecting on the Power of Storytelling: SMW Holland 2019 Read More »
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming …
Soapbox: Here’s why B2B should get better at episodic storytelling Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content …
In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from …
Launched New Podcast About Professional Speakers and Storytelling Read More »
I spent this week at Dreamforce. Salesforce created this as its huge annual event in San Francisco. And, as usual, the event featured non-stop activity. Attendees discover so many things to see. They also find so many people to meet. I found it impossible to get to everything and everyone. But the event offered a …
A Digital Evangelist is about Listening, Learning, Sharing and Storytelling Read More »
I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It’s a conundrum. Recently, I was visiting the Team page of a company called …
Humanize Your Company With the Power of Storytelling Read More »
We all love a good story that keeps us engaged from the beginning until the end. Storytelling is a great technique in the business landscape that can help you connect with your audience. But, with today’s overcrowded Internet, how can you avoid getting lost in a sea of forgettable bloggers? Read on to find out …
How to Make Your Business Blog Storytelling Stand Out Read More »
