As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the Read More
storytelling
The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. Read More
If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy.Unfortunately, many provide their clients with “cookie-cutter” Read More
Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? Read More
January 14th, 2020 Conference SMW Staff As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with Read More
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on Read More
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a Read More
No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers Read More
In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in Read More
I spent this week at Dreamforce. Salesforce created this as its huge annual event in San Francisco. And, as usual, the event featured non-stop activity. Read More