Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not only proven in their ubiquitous existence in every culture throughout history. There are scientific benefits to storytelling and …
10 Storytelling Tips Every Copywriter Should Know Read More »
Kristin Leong is the definition of a multi-faceted educator. She’s held a variety of roles in which she “educated” her audiences—from her stint as a middle school humanities teacher, to her days as Town Hall Seattle’s Community Programs Curator and Residency Program Lead, to her work as the founder of a storytelling project that aims …
Using Storytelling to Forge Unbreakable Bonds Between Teachers and Students Read More »
Storytelling is the art of chaining words together to produce meaning and influence people. In order to tell a good story, you need inspiration, skill, and lots of practice. Storytelling is an integral component of modern marketing. It allows you to set yourself apart from competitors, and create a loyal following for your brand. If …
What Is Storytelling And How To Master This Marketing Trend Read More »
Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more …
7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns Read More »
Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. The good news about Instagram is that it has morphed …
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build …
The Art of UX Storytelling: How to Create Your Brand’s Story Read More »
