Is Your Video Storytelling Strategy Derailing Your Brand? A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high ROI. Video marketing has taken off in recent years and storytelling is one of the best ways to convey your message. Some of the world’s biggest brands are […]
Is Your Video Storytelling Strategy Derailing Your Brand? Read More »
StockSnap / Pixabay Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has to be able and willing to
3 Compelling Components of Corporate Storytelling Read More »
Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for products, brands, and users. To begin with,
It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories don’t start with marketing messages, they start from something real. To find these,
Harness the Power of Business Storytelling Through Video Read More »
Do you have a brand story that you share with people who come in contact with your business? A story that serves as the connective tissue and foundation, representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision,
Brand Storytelling 101: 6 Must Have Content Elements [Podcast] Read More »
Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School professor
Brand storytelling is your secret marketing weapon. In today’s information overloaded world, stories pull your audience out of their status quo, according to story expert Robert McKee. Your brand story must create sufficient intrigue that it yanks your reader out of his routine. Once you do that the human brain takes over since it craves
Brand Storytelling: 30 Ideas That Will Make Your Business Memorable Read More »
October 12th, 2017 Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value of content is determined by its ability to perform. A video featuring exemplary storytelling, quality, and passion
This Video from Universal Showcases Irresistible Video Storytelling Read More »
It’s not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It’s in our DNA to want to connect with other human beings who believe in the
Brand Storytelling in a Nutshell: 10 Foundations of Success Read More »
In Los Angeles, where I live, everyone is a storyteller (or has at least one screenplay in the works). This is the land of entertainment, after all, where people craft tales to fill the big and small screens. But I suspect stories and storytelling reach even further. Humans have been telling stories since the dawn
