In this world where digital storytelling is all about including the right keywords so that a brand story stands head and shoulders above the clutter, is public relations working in synergy with SEO to maximise an organisation’s visibility? Did you know that as many as 93 percent of online experiences in 2016 began with a […]
Digital Storytelling Requires Synergy Between SEO and PR-Harjiv Singh Read More »
Before salespeople can convince a potential customer to buy their product or service, they have to convince the buyer of the need for change. And to persuade their customers to change, most sellers arm themselves with rafts of facts and figures packaged up as PowerPoints, brochures, and whitepapers. But facts and figures that are devoid
4 Sales Storytelling Templates That Eliminate Buyer Skepticism and Mistrust Read More »
Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or
