I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It’s a conundrum. Recently, I was visiting the Team page of a company called […]
Humanize Your Company With the Power of Storytelling Read More »
We all love a good story that keeps us engaged from the beginning until the end. Storytelling is a great technique in the business landscape that can help you connect with your audience. But, with today’s overcrowded Internet, how can you avoid getting lost in a sea of forgettable bloggers? Read on to find out
How to Make Your Business Blog Storytelling Stand Out Read More »
Storytelling sounds easy, but it isn’t. Businesses are always trying marketing strategies they read about or have been told to try, but effective tactical execution requires experience. And real experience only comes from trying, testing, and even failing until the right audience is reached, and the right results are achieved. We want you to avoid wasting
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism. Looking ahead, a survey by Skift has found that 90%
Psst. Come closer, I have a secret: I didn’t study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant to you in a minute here; I promise. A stripped-down definition of digital marketing is the deployment of advertising strategies informed by strong data analytics.
Use this story-telling device to enhance PPC reporting Read More »
Last week in London we held our first Market Research User Group designed for Market Researchers to come together, network, share ideas and learn more about the Confirmit Horizons platform. We had a great turn out despite the morning’s deluge and spent the day in the beautiful space at the Marylebone Hotel. Wale
From the studio that developed “Shadowgate,” Zojoi’s is back with Argonus and the Gods of Stone. The game is a first-person storytelling puzzle adventure where you play the role of Argonus. Argonus was a historian, cartographer and most importantly and Argonaut. The story begins with you waking up on a shore with little information of
We’ve all heard about how the internet is being inundated with more content than ever before. According to Domo, which creates the annual ‘Data Never Sleeps’ infographic that visually illustrates just how much data is created and consumed across the internet in a single minute, by 2020 there will be 40 times more bytes of
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The
Social Spotlight: A lesson in social storytelling from The New York Times Read More »
Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not only proven in their ubiquitous existence in every culture throughout history. There are scientific benefits to storytelling and
10 Storytelling Tips Every Copywriter Should Know Read More »
