Strategic

Litmus Blog: [Ebook] How to Transform Your Email Team Into a Source of Strategic Insights

Litmus Blog: [Ebook] How to Transform Your Email Team Into a Source of Strategic Insights

The Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine, you can turn email into an indispensable source of marketing insights that can power success across all […]

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Why The Limbaugh Buttigieg Comments Are A Strategic Political Blunder For Trump

Chasten Buttigieg (L) kisses his husband, Pete Buttigieg. Radio Host Rush Limbaugh said Democrats … [+] would be “scared” to nominate him. (Photo by Ethan Miller/Getty Images) Getty Images Rush Limbaugh’s taunt about Pete Buttigieg’s sexuality is a tactical error that Democrats should do their best to amplify.  Though he artfully couched the comments as

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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no

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An overview of underfloor heating industry in terms of regulatory and strategic landscape

Underfloor heating market has evolved with extreme alacrity over recent times, as big shots involved in the competitive arena have shown quite some proactiveness in strengthening their position in the strategic landscape. Amidst the fierce competition, these giants have been readily banking on product innovation via M&As, and high level of investments in technology platforms,

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Gas turbine industry forecast to witness an intensely competitive strategic landscape

Over the recent years, gas turbine industry share has witnessed a remarkable progression across the globe owing to the rapid pace of industrialization, burgeoning demand for clean energy, rising availability of natural gas, massive R&D investments by private entities, and swift transformation in market conditions among others. Furthermore, the recent upsurge in environmental concerns in

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Machine learning will free up time to be more strategic with accounts in 2020

Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick Interactive. And today I want

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Vinyl Acetate Monomer Industry Outlook & Strategic Landscape to 2024

Over the last few years, vinyl acetate monomer (VAM) industry has emerged as a highly viable investment avenue, attracting myriad financial backers owing to its escalating use as a chemical intermediate. The incredible end-products that can be manufactured using VAM as a primary ingredient span the polymers space – polyvinyl alcohol, polyvinyl acetate, and vinyl

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#44: The Secrets to Building a More Strategic, Valuable Blog

To a large extent, blogs are living, breathing things. They’re a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you’ve come. This is precisely what makes your blog the primary place where brand loyalty is fostered. Your posts allow your audience to come along with

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How Strategic Businesses use Technology to Leverage Consumer Insights

Monday 4 November 2019, 7:00 am In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses who have undergone customer-centric digital transformations to provide the best

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Digital Transformation Is A Strategic Priority For Every Company, Says ServiceNow CEO

“What’s happening is that digital transformation is a strategic priority for every company,” says  ServiceNow CEO John Donahoe. “If you can’t compete digitally you can’t succeed. ServiceNow is one of the core strategic digital transformation partners for increasingly virtually every company around. Companies are focusing on how can they deliver better experiences to their customers,

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