Strategic

Rand Marketing Announces Strategic Partnership With Oracle + Bronto – Press Release

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New Partnership Gives Customers Even Greater Value and Flexibility FORT LAUDERDALE, FL – October 31, 2017 – (Newswire.com) Rand Marketing, a leading provider of ecommerce branding, web development and digital marketing, today announced that it has partnered with Oracle + Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies. The partnership […]

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Innovative Business Ideas for the strategic planning process

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Rise of the strategic marketing operations leader: Part 1

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A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting as the “two” in the CMO’s “one-two punch” to transform marketing. Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and customer-centric strategies. In

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Reputation Management for Hotels: A Strategic Guide

Digital Marketing, SEO BLOG / / 6 Comments

Running a hotel is tough. There are so many moving parts: the cleaning, the bar, the restaurant, the customer service – it’s a lot. But you also need to think about the marketing. Specifically online and on social media. For most customers, everything they know about your hotel before they book they found online. Even though

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Twitter Releases Major Events Calendar for September to Help with Strategic Planning

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We’re moving into the home stretch – there’s only four months left in 2017. If you haven’t started planning out your holiday campaigns, now is the time, but for the immediate future, Twitter has released the latest version of its monthly event calendar to help you tap into the latest, most tweet-worthy events. So what major

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Twitter Releases Major Events Calendar for August to Help with Strategic Planning

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Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away? Better get planning on that festive strategy. But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on this year

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Strategic Guide to Social Media for Nonprofits

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Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks

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Facebook retargeting

Three steps to harness the power of strategic targeting in Facebook

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How to use strategic targeting to boost your results from Facebook video ads In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting,

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strategic roi vs attribution

Strategic ROI vs Attribution: CMOs Must Know the Difference

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For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance

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