Powerful digital sales strategies to ensure you make the most of your ecommerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million ecommerce stores. But only […]
3 advanced strategies to boost your ecommerce store’s revenue Read More »
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Marketing Land | Digital Marketing & Martech News, Tactics & Strategies Read More »
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best
Holiday Retail Search Strategies 2017: What worked, what didn’t Read More »
CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help
Strategies for CMOs to Protect the Golden Playbook Read More »
Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI
3 Strategies to Maximize the ROI of Your Next Event Read More »
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about
What techniques and strategies will influence ecommerce trends in 2018 Read More »
December 14th, 2017 For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults
4 Strategies for Connecting With Schools on Social Media Read More »
With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way
B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb Read More »
Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer. Today, I
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective Read More »
How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more and more people shopping online, there’s never been a better time to look at options like
