Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners. On the Rethink Marketing podcast, […]
Build Key Relationships with this B2B Podcast Strategy Read More »
Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority of consumers use digital media (i.e., reviews, search, social) to interact with brands and other individuals, and those interactions influence those
Why every multi-store brand needs a ‘localized social marketing’ strategy Read More »
September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want. If you want your
Virtual and augmented reality is considered the next evolution for digital marketing – here's how AR could help boost your campaign performance. Source link
How to Use Augmented Reality to Revolutionize Your Marketing Strategy [Infographic] Read More »
There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience. According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth
How to Create a Content Localization Strategy That Will Boost Your SEO Read More »
This is the third and last post in our series about automating Google Ads. We’ve covered automated rules and keywords and ads, and today we’ll be closing out with automated bidding strategies. “Should I automate my Google Ads bidding?” – Just about everyone who has a Google Ads account. Automated bidding is a hot topic
The Pros & Cons of Every Automated Bidding Strategy in Google Read More »
Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that
How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps Read More »
There has been an increased focus on content marketing as part of a digital strategy over the last few years. 2018 will be the year that more brands will realize the potential of branded content and how this can lead to a successful marketing strategy. As content becomes a greater priority, there are also growing
5 tips to adjust your content marketing strategy for 2018 Read More »
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. More networks in
Cross-network insights to drive your paid strategy Read More »
Nobody can deny the growing importance of social media as a great digital marketing tool that can offer greater marketing mileage for a brand, business, product or service than any other tool. Content shared on social media platforms can easily be evolved into the most powerful marketing and advertising tools and tactics to enhance audience
7 Highly Effective Steps to Boost Your Social Media Strategy in 2019 Read More »
