Did you know most small businesses across the country don’t use digital marketing as part of their public relations strategy – and they don’t plan on it either? Research shows that, of those that run small companies, less than half invest in digital strategies. Yet of those that do, more than 80% acknowledge it’s important […]
29 Reasons Digital Marketing Belongs in Your Public Relations Strategy Read More »
By Kristin Savage Marketing for mobile platforms can be quite challenging without proper insight. Marketers often make the mistake of assuming that mobile content optimization isn’t too different from desktop-based efforts of the same nature. However, mobile users tend to browse the web and engage with content much differently than their desktop counterparts. According to
Making Content Optimization as a Part of a Mobile Marketing Strategy Read More »
PATCHOGUE, N.Y., Dec. 17, 2018 /PRNewswire/ — In order to help businesses optimize their customer outreach, digital marketing company, fishbat, shares 3 tips to improve your brand’s email marketing strategy. Digital marketing continues to grow and adapt to changes in the online world, but while marketers continue to revise their research on best practices, there
Last year at LocalU Advanced in Santa Monica, Joel Headley from PatientPop shared a strategy they were using for Google Posts which sparked my interest. His use of Google Posts increased bookings by 11 percent across thousands of listings. He found a lot of the increase in clicks was actually to the Appointment URL, not
Google Posts decline in traffic leave many to wonder if strategy is worth the time Read More »
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Nathan Veer, Senior Product Specialist at Brightcove, about video marketing. Source link
A 3 Step Plan To Creating a Video Strategy that Generates Results Read More »
Lombard, Illinois based Conversion Strategies, Inc. recently issued useful tips and guidelines that will enable doctors to attract a steady stream of patients through the use of effective SEO marketing strategies. Patient’s satisfaction is the true measure of a successful medical practice. However, attracting new patients is a lot more difficult nowadays due to a
Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right clusters. “Years ago, people posed fragmented keyword queries to search engines to find answers to their questions. Nowadays, most are comfortable posing complex
How to Choose Topics for an SEO Cluster Strategy Read More »
Have you ever thought about what a page on Google would look like that was full of zero search results? This is something that is fast becoming a reality with Google’s latest search results experiment – and something that affiliates will need to take into consideration as part of their future SEO strategies. What are Zero
How zero search results could change your SEO strategy Read More »
Warning: your current SEO strategy may be failing. That’s true even if you’re handling SEO yourself or your outsourcing it to an agency. Sometimes, business owners think that as long as they have an SEO strategy, then everything is fine. Customers will visit the site, the company will earn more money, and income will grow
15 Telltale Signs Your SEO Strategy Isn’t Working Read More »
The early stages of content marketing saw marketers churning out blog after blog and hoping for the best – without knowing how or what to measure. Your content marketing should evolve as technology and people do. Search tools and how people utilize them have all changed, and your content and content strategy should reflect that.
Create and Track Success with the Content Strategy Tool Read More »
