Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy lies in the data. In this post, we will quickly take you […]
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iStock by Getty Images Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where
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Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998,
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I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that visual
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some people might take issue with Louis Gudema’s new book, Bullseye Marketing: How to Grow Your Business Faster, because it seems so contrary to what many “bleeding edge” marketing strategists are recommending. Louis has conducted research on hundreds of B2B companies
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5 Reasons Not to Ignore Email in Your Marketing Strategy As the world of social media and social marketing continue to evolve, corporations desire concrete ways to reach their audiences at minimal cost and maximum profit. With all the different options out there, one has not only withstood the test of time, but smashed the
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In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is
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EMPATHY AS A CONTENT MARKETING STRATEGY by Guest | August 7, 2018 As Drake’s “In My Feelings” song tops the charts and Shiggy’s viral “In My Feelings” Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy. First off, I question my empathy, or lack thereof, for those
