Strategys

What’s the Best Retail Marketing Strategy for Your Small Business

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy is pivotal to a retail business’s success. If you’re a retail entrepreneur looking to expand …

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Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy

JESHOOTScom / Pixabay There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human face or character – a strategy we’ve all seen adopted by some …

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How to Build an Audience-Aligned Social Marketing Strategy

How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to reach them, and the right measurement strategies in place to track your progress. Here’s our tried-and-true process for making sure your social media campaigns do what they are supposed to. 1. Start with …

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How (and Why) to Develop a Winning Customer Experience Strategy for Your Business

PatternPictures / Pixabay Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout: Americans tell an …

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