Strauss

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores. …

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Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO]

After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com. Levi’s Commuter Jacket was created in a partnership with Project Jacquard, a …

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