Streaming

If It’s a Streaming War We’d Like To Be an Arms Dealer, Says IAC CEO

“If it’s a streaming war we’d like to be an arms dealer,” says IAC CEO Joey Levin. “We want to send the product and services to people who are making video. Video is relevant not just to people building streaming services, which there are now endless amounts of that and endless amounts of capital, but …

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All of Broadcasting Is In Danger From Streaming, Says Barry Diller

“It’s all of broadcasting that’s in danger because of what’s happened with streaming and with other services in that the only people who are willing to watch commercials are people that can’t afford to buy the goods being sold,” says media mogul Barry Diller. “That’s an existential long-term issue. It’s a fascinating time because it …

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Five on Friday: Membership Drive, Streaming Video and SEO Tips

Featuring INDYWeek, Acorn TV, Walmart, Jet.com and Google Chrome 76 Source: Bigstock Photo In this weeks Five on Friday, we hear the heartwarming success story of INDYWeek’s membership drive which yielded $40,000 in its first five weeks. Also, we share streaming video subscription services you may never have heard of, Walmart explains its shift in …

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Roku’s new Activation Insights tool targets viewers who have shifted to streaming

In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are …

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KC’s MixTape Monkey curates 11 million users through hip hop streaming

Taking a long sigh, an underground mixtape mogul logs off from a live Q&A session with customers. Inside his two-bedroom downtown Kansas City apartment, Mark Serrano stares out a window overlooking the corner of 12th and Walnut streets. “Online I have this huge community, itʼs overwhelming,” said Serrano, referencing his staggering global user base of …

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