If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry but will drastically improve the overall success of your business. You […]
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Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between
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Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision. During a week in which your company wins a big order, you get
Until recently, the word ‘brand’ only referred to companies, however in today’s world, we’re more aware that every one of us has our own ‘personal brand’. I liken each of our own brands to what we used to call our ‘permanent record’ – remember how scary it was to hear ‘this will go down on your
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Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a foundational part of the growing martech ecosystem. And it’s gaining in utility and complexity through software innovations from players like Apple, with its iOS upgrades, and Google, with its changes to
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Social listening
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