Stronger

What Marketers Can Do For Stronger Shopper Experiences

Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO (search engine optimization), marketers look to spend their money on

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Strengthen Your Agency With Stronger Freelancer Relationships

Strengthen your agency’s freelancer relationships by asking contractors about any “hidden talents”—and more! Are you making the most of your agency’s freelancer relationships? Always be recruiting, to build a “stable” of freelancers—but don’t be so focused on recruiting that you miss what you already have. Today, I’ll share tips to help you strengthen your freelancer

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How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a

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