I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career. Today, with automation playing an ever-more-important role in PPC, new account managers don’t have […]
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Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online
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Kelly Clarkson came out again on Dick Clark’s New Year’s Rockin’ Eve to sing “Stronger (What Doesn’t Kill You)”. She delivered another great performance that was well-received on social media. Many took note that Clarkson continued to showcase her strong vocals over other performances given by Britney Spears and Mariah Carey. Previously in the night,
One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness to do the work necessary to improve processes. It started with asking the question, “Why can’t we do this better?” And sometimes it started by someone telling me, “You must do this better!” The point
December 4th, 2017 Some people hate it, some people love it, but we can all agree that networking is one of the most important business skills. Paul Teshima knows about networking. A co-founder of Eloqua, Paul is currently the CEO and co-founder of Nudge.ai, an AI-powered networking platform that shows you not just the number
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Usefulness Content Freshness As a leader, it is your job to help your team reach its potential. There’s just one problem. Fear, either conscious or unconscious, can sometimes get in the way. “Fearless Leadership: Unlock success using the secrets of the brain” is designed to help
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Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a longer way toward achieving certain marketing goals. The infographic below from MDG Advertising provides an overview of
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This week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect
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