Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building blocks of an effective SEO strategy. Getting it right from the outset […]
An SEO Guide to Website Structure, Content Silos & URL Architecture Read More »
Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers. The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization (SEO), banner marketing, search engine advertising (SEA), email marketing, online
Online Advertising Market Structure Analysis for the Period 2015-2021 – Digital Day News Read More »
A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation toolkit, but for most companies, it can do with a much-needed upgrade. Growing your current
Get your data structure in shape for your next step in customer segmentation Read More »
There are many factors that impact your site’s organic visibility. We often talk about content, links and other optimization tweaks we can use to get great SEO results while overlooking basic technical elements of search. One such area is the structure of the website. Having a well-organized site will not only help your users find
Optimizing Your Site Structure for SEO Read More »
Account structure is a critical element for ensuring paid search success. It ensures that keywords, ad message, and landing pages are prioritized in alignment with the business’s objectives. However, it is equally important for structure to be as functional as possible for most effective reporting and optimization. One should think beyond the initial set up
How to Create & Structure Your Ad Groups Read More »
How does digital strategy evolve at large scale B2B organisations? You may assume that unlike start-ups, many of these corporates have legacies and rules and regulations that make their digital transformation difficult. However, Electrocomponents – which trades as Allied Electronics in North America and RS Components across the world, and is thought to be the
International and multilingual SEO is arguably one of the more challenging disciplines within the SEO remit. This is shown by the number of websites that have hreflang mistakes, as well as the number of common misconceptions being implemented. While there are decisions to make over which languages and countries to target, taking into account wider
A Guide to URL Structure Read More »
It appears Google heard about the confusion with the namings of the broad core algorithm update from March 12 and decided to clear things up. Google said on Twitter, “Our name for this update is March 2019 Core Update.” Why did Google name it? Google doesn’t often give names to updates but in this case,
No more confusion: Google gives core update a name, and a structure Read More »
Text-based, pay-per-click advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings, and they can target potential customers who are seeking the products your business sells. One of the keys to a successful Google Ads search campaign is how an
How to Structure Google Ads Text Campaigns for Ecommerce Read More »
In this article, I explore the difference between Structured Data and content structure as a continuation of John Mueller’s response in the Hangout. I also provide some advice on getting featured snippet tables that I’ve gleaned through research and rigorous testing. As an SEO who is in Google’s trenches day in and day out, I’ve
Content structure and structured data: Will they impact featured snippets? Read More »
