The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and […]
Podcast: Download Subscribe: Apple Podcasts | Android | “Not that there are no myths out there, but I think a lot of these things, they stick around for a reason and it’s important that people feel free to ask something that might be a dumb question. And if you never ask a dumb question, then
Google has updated its video structured data help document with new information on some of the latest enhancements to video search results. The updated document has details on how to mark timestamps on YouTube videos, how to monitor performance in Search Console, and more screenshots to show the new structured data types in action. ✒️The
Google Provides New Information on Latest Video Structured Data Features Read More »
NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO
A framework for SEO success with structured data Read More »
A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways. Google’s John Mueller reiterated the benefits of rich results and featured snippets. Then he began answering how Google uses structured data for ranking related
John Mueller Answers About Structured Data and Rankings Read More »
In 2016, I was teaching third grade. One of our initiatives was to include STEM activities in our science lessons. I began with a simple project designing balloon-powered cars, but what started as a promising process quickly went south. Balloons weren’t inflating and cars weren’t moving. After looking around at my students, I realized the
Group Work Is Hard for Quiet Kids. Structured Collaboration Cuts Through the Chaos. Read More »
It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in
Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the “ideally structured” blog post or article
“In order to be eligible to be shown as a rich result, you need to make sure that the page uses the right structured data and that it complies with the appropriate policies on our side,” said Webmaster Trends Analyst John Mueller on the October 9 edition of #AskGoogleWebmasters. The question. “We need to use
Google: Stick to structured data guidelines if you want the rich result Read More »
The new report can help you debug issues with breadcrumbs displaying in the search results. Please visit Search Engine Land for the full article. Source link
Breadcrumb structured data reports now available in Google Search Console Read More »
