Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and […]
A story about Schema, structured data and robots • Yoast Read More »
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO. We’re told that structured data can help make your webpage more visible in the SERPs; that it can help you get rich results and
Four excellent case studies of structured data for SEO – Econsultancy Read More »
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good
Structured data awesomeness • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And
What is structured data? • SEO for beginners • Yoast Read More »
Each new year we round up the top search engine optimization (SEO) trends that impact small and midsize businesses. In 2019, there’s one trend in particular that deserves your attention as a business leader—one that has implications on so many other trends we’ve covered in the past (voice search, local optimization, social media, video, etc.).
5 Ways Small and Midsize Businesses Benefit From Structured Data Read More »
In this article, I explore the difference between Structured Data and content structure as a continuation of John Mueller’s response in the Hangout. I also provide some advice on getting featured snippet tables that I’ve gleaned through research and rigorous testing. As an SEO who is in Google’s trenches day in and day out, I’ve
Content structure and structured data: Will they impact featured snippets? Read More »
SQL (Structured Query Language) is a standardized programming language that’s used to manage relational databases and perform various operations on the data in them. Initially created in the 1970s, SQL is regularly used not only by database administrators, but also by developers writing data integration scripts and data analysts looking to set up and run
What is SQL (Structured Query Language)? Read More »
John Mueller clarified how Schema Structured Data can affect rankings. Previously it has been said that structured data was useful for receiving enhanced search listings like stars for reviews and breacrumb navigation displays in the SERPs. John Mueller’s statement makes clear that structured data has more impact than enhanced displays in the SERPs. Structured Data
Google Confirms that Structured Data Improves Targeting Read More »
It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but today, we’re happy
Mobile-First indexing, structured data, images, and your site Read More »
Google is introducing a way for publishers to markup livestreams with structured data. With a combination of livestream structured data and the new Indexing API, publishers can let Google know when a video is live. Using livestream structured data will make videos eligible to appear in Google search with a red “LIVE” badge: Livestream structured
Google Introduces Structured Data for Livestreams Read More »
