structures

IT Structures Are Evolving To Support Automation, Digital, And Customer Obsession

In discussions with business executives over the last 12 months, Forrester has recognized that there is a concern that IT, or the delivery of IT services, is hindering rather than enabling business transformations. Discussions often lead to the focus of operating models, whether they should be focused on revenue or cost and efficiencies. Forrester’s research […]

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SMX Overtime: Starting fresh with new match types and account structures

SEO BLOG / Good To SEO

Senior Paid Media Manager Adam Seybold of DEG Digital was one of the SMX West speakers for the “Starting Fresh with Match Types and Account Structures” session. Attendees asked questions about SKAG variations, dynamic search ads and bidding strategies so Adam took the time after the event to answer a few of them for us.

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Guide to Best Google Shopping Campaign Structures for Max Success

SEO / Good To SEO

Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your campaigns into high, medium and low priority campaigns that include different varieties

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A Guide to the Modern Marketing Model (M3) and Organisational Structures

SEO BLOG / Good To SEO

Sean Donnelly Senior Research Analyst, Econsultancy More reports from Sean Donnelly › Seán Donnelly is a Senior Researcher at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was

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The Modern Marketing Guide to M3 and Organisational Structures

SEO BLOG / Good To SEO

The Modern Marketing Guide to M3 and Organisational Structures Read More »

The Modern Marketing Guide to Organisational Structures

SEO BLOG / Good To SEO

The Modern Marketing Guide to Organisational Structures Read More »

Creating successful pay structures for technicians | Voice Search Engine Optimization | The Potential impact Ridesharing could have on auto sales

SEO BLOG / Good To SEO

On today’s CBT Newscast for Friday, September 29th, 2017: Becky Nixon: Creating successful pay structures for techniciansFor almost seven weeks, Chicago area dealership mechanics were on strike. Almost 2,000 mechanics at close to 140 new car dealerships throughout the Chicago area were involved in the strike. Many dealerships even had

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