Structuring paid search campaigns: Segmentation vs. aggregation
Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate goal, however, is achieving a structure that allows for optimal end-user experience while rapidly gathering sufficient data to make informed, efficient optimizations at scale. Marketers have a myriad of […]
Structuring paid search campaigns: Segmentation vs. aggregation Read More »
