Studies

How to Use Customer Case Studies as Effective Marketing

Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy. Brian works …

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Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste

Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste

Tuesday 18 February 2020, 7:00 am The holiday season is firmly in our rearview, yet thanks to local coffee depots, you’re probably looking forward to chugging a succulent apple cider, downing a piping hot peppermint mocha, or succumbing to the siren’s call of the Pumpkin Spice Latte year-round. Consciously, you know these yummy treats excite …

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4 Case Studies of Brands that Discovered the Wonders of Social Listening

4 Case Studies of Brands that Discovered the Wonders of Social Listening

4 Case Studies of Brands that Discovered the Wonders of Social Listening Businesses in every Industry overwhelmingly appreciate the benefits of social media. However, the majority of businesses that rely on social media marketing fail to adequately monitor customer engagement and references to their brand. Although 90% of companies feel that social media is a …

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#303: Revolve Workshop on Designing Research Studies

#303: Revolve Workshop on Designing Research Studies

In the final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 26-28, 2016 in Charleston SC. Details about this and 2 other pre-conference …

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International studies student drops out because he only knows the names of countries he’s vacationed in

Written by Ben McGuinness, Peak Associate SFU international studies (IS) student Blake Farther dropped out of his program as the latest victim of a common downfall: he can only name countries that he has vacationed in. Like many students of the best breeding, Farther was shown the wonders of the world from a young age …

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