There are many politicians across the world on social media. As with all social users, some are more active than others, some are just well-liked, and some have brilliant strategies in place to reach their audience. In a recent study, SEMrush identified politicians with the largest amount of followers on Twitter, Facebook, Instagram, and YouTube. We […]
The Top 10 Popular Politicians on Social Media: A Study Read More »
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that. Sure, you could say that you’re great at
How to Write a Case Study: Bookmarkable Guide & Template Read More »
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing,
The Power of “Is”: A Featured Snippet Case Study Read More »
![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://www.goodtoseo.com/wp-content/uploads/2020/01/The-Dirty-Little-Featured-Snippet-Secret-Where-Humans-Rely-on-1024x298.png)
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project
![Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]](https://www.goodtoseo.com/wp-content/uploads/2020/01/Google’s-Featured-Snippet-Changes-Impact-on-Organic-Traffic-STUDY.jpg)
A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not
Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] Read More »
As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands a
New study: Majority of consumers are unaware of how search engines work Read More »
In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some
The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.
Case study: The true value of informational content for e-commerce SEO Read More »
Is your job title fairly new? What martech tools do you use from day to day? Would you say you are more of an Operations Orchestrator, or an Analytics Architect? Or neither? These are the things we want to know about you. Please take our 2020 MarTech Career Study to help us get a better
The 2020 Martech Career Study: Please tell us more about your work Read More »
Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the
