Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks. The most important element of all is the Email Address (At), the unique identifier […]
If you’ve been following along with our story about Bryn Mooth, who left her 20-year publishing career to pursue a career as a freelance writer, you’ll remember our interview a month ago when she was in the glow of Week 1 of self-employment. I interviewed her again in Week 5 to see how she’s coming
A cybersecurity researcher has warned that a flood of consumer IoT devices with little benefit could leave us open to disaster. The Mirai botnet was but one of many massive cyberattacks launched using internet-of-things (IoT) devices. Rather than being sophisticated attacks using secure systems, many were orchestrated using household smart devices with little-to-no security built in
Spread of ‘stupid’ IoT devices could be ‘asbestos of the future’ Read More »
At some point during your sales career, you may have heard some weird ideas about what you need to do to sell more. Over the years I certainly have heard a few. Here I’m going to share one sales idea that seems stupid to me and what I would do instead. Stupid sales idea A
Don’t Waste Your Time on This Stupid Selling Tactic Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more Read More »
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016
Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid – or incredibly shrewd? Read More »
5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?”
They say there’s no such thing as a stupid question. But “they” are wrong. There are plenty. And when you ask silly things during the… They say there’s no such thing as a stupid question. But “they” are wrong. There are plenty. And when you ask silly things during the hiring process in particular, your
9 Stupid Interview Questions You Should Never Ask Read More »
