Stupid

Spread of ‘stupid’ IoT devices could be ‘asbestos of the future’

A cybersecurity researcher has warned that a flood of consumer IoT devices with little benefit could leave us open to disaster. The Mirai botnet was but one of many massive cyberattacks launched using internet-of-things (IoT) devices. Rather than being sophisticated attacks using secure systems, many were orchestrated using household smart devices with little-to-no security built in …

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Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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social selling square

5 Stupid Myths About B2B Social Selling

5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?” …

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