Subject

Want people to read your newsletters? Work on your subject line

Chart of the Day: Why people aren’t reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come back, meaning enticing offers, discounts, and sales are constantly being thrown at them. As a […]

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Should You Capitalize Your Subject Lines? This Marketing Expert Found Out

Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered

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This Subject Line Split Test Increased Website Traffic by 83%

You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their

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Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events October 23-25, 2018: SMX East January 30-31, 2019: SMX West × Attend

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The Impact Of New Emojis In Email Subject Lines – Email Marketing – SMTP services

First things first… Happy World Emoji Day! 🎉 You’ve probably already noticed it if you receive our newsletters or have been reading our content for a while, but here at Mailjet we’re addicted to emojis. Seriously, we love them. Which is why we’re so excited about being able to celebrate them today. Fun fact: Did

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Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the

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subject line

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign. The question is, will your subject lines

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