We’ve talked about the power of email marketing and how an effective campaign can generate thousands of leads. However, you need to make sure you know the fundamentals of email marketing so your follow-ups will resonate with your readers. One of the biggest mistakes I hear my clients making is they forget who their subscribers […]
Remember Your Email Subscribers Are People Read More »
If you’re looking for the 5 simple steps to start using the sentiment widget for yourself, click here. Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with your brand. Some may not be looking to purchase. Some may be researching and gathering information. Others are ready to buy now. Designing an email
Nurture Email Subscribers to Drive Downstream Conversions Read More »
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016
6 Marketing Tactics You Can Use to Boost Email Subscribers Read More »
Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers need to open the message!
Tag Subscribers Who Open Your Emails – New in Campaigns! Read More »
“Oh man, did you see that video? Let me pull it up for you.” It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos. Don’t let the
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If you happen to run a blog on your website, your number one way of attracting new customers is through unique, one-of-a-kind content. A surefire method to get your audience to actually read your content is by growing the size of your email list, and sending them regular broadcasts with the latest content from your
7 Expert Tips To Get Your First 100 Email Subscribers Read More »
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan would be a shame. In this article, I’ll address how to avoid four email practices that are sure to annoy your subscribers. Frequency Fail According
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While many site owners and bloggers are focused on just creating content for their blog, they may soon realize that the most powerful asset is their mailing list. With so many active websites on the internet today, more people are hitting websites and leaving at a faster rate than ever. The only way to really
3 Ways to Instantly Increase Email Subscribers to Your Blog Read More »
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