‘What happens when you make a meat-free product that’s equally as delicious as the original? Chaos, that’s what’, reads the caption on Subway’s latest campaign video. With fast food restaurants globally being forced to creatively rethink their menus to cater for a growing meat-free audience, there’s room for more imaginative ad tactics. We’ve seen Gregg’s […]
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to understand the notoriously murky data business, much less identify which data sets or audiences are going to work best for a particular campaign. Brands and agencies consistently ask versions of the same
Buying audience data: A lesson from 4 Subway marketing slogans Read More »
by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway
What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy Read More »
Former President Barack Obama seen posing next to a sleeping man on the subway was digitally created by Instagram user Average Rob. The image was recirculated on social media in November 2017 showing Obama standing near a sleeping man on the subway. However, the image is not real. According to Snopes, the doctored fake image
Barack Obama Riding The Subway Next To An Open-Mouthed Sleeping Man Is A Fake Image Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google massive leather chair, inside the Google subway car & babywear Read More »
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chicago has a subway car on their rooftop: Source: Twitter Google movie theatre signage: Source:
Google movie theatre sign, rooftop subway car & wacky office room Read More »
