In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes. What you might not expect is what happens: They bomb. Totally. […]
What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure Read More »
Posted by randfish Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making
How Content Can Succeed By Making Enemies – Whiteboard Friday Read More »
Not all content is created equally. You can’t just start writing and see what happens if you want to create successful content. To make the most of the time and money you invest in creating resources to attract your customers, make sure each piece of content you create hits the mark on these 10 points. 1. Speak
Growing any kind of business can be bloody hard. You will make mistakes, doubt yourself and experience setbacks. I’ve seen all of this on the front line as an illustrator trying to make a living at it. But I’m still here to tell the tale. If there’s one vital trait for succeeding on your own
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed
