Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds […]
Why Does Email Design Define the Success of Your Campaign? Read More »
When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the
Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales.
How to Optimize Facebook Lead Ads for Success: Guide for 2021 Read More »
In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? And what are the reasons for their fundamentally different perceptions? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides
By Jessica Snavely March 26, 2021 People trust those who share their secret to success. Make your landing page shareable to grow your audience and become the go-to expert in your industry. Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up
Landing Page Duplication: Share Success With Your Audience | AWeber Read More »
This is a guest post from Charity Engine. Businesses and nonprofits alike had to adjust to the “new normal” brought about by coronavirus. Everyone had to change strategies to adhere to new social distancing guidelines and safety precautions. It’s likely that your nonprofit’s doors are still closed and your staff members are still working from
Nonprofit Donor Management: 4 Essential Tips for Success Read More »
30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of
App store optimization success: Top five KPIs you must measure – Search Engine Watch Read More »
Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform
The Complete Guide to TikTok Analytics: How to Measure Your Success Read More »
As marketers, we’re often consumed with generating leads, and rightfully so. More leads mean more possible customers, and more customers mean more revenue. But with all our focus on lead generation, we forget about something that is just as important, if not, more. It’s called “demand generation.” Are you intrigued? Are you confused? Don’t worry;
Email Marketing Tactics That lead to Demand Gen Success Read More »
The COVID-19 pandemic has forced every sales professional to adopt a more digital skill set overnight. As a result, marketing and sales leaders are understandably struggling to support their sales teams without the benefit of in-office support or facilitating face-to-face client meetings. Leaders need to upgrade two very distinct types of support as sales staff
How to Upgrade Your Sales Teams for Remote Success Read More »
