How to use data to optimise your multi-channel marketing Multi-channel marketing provides businesses with the opportunity to engage with consumers across a variety of different fronts, tailoring messages for specific groups while maintaining a consistent message and brand. But it’s not simply a matter of sending your message blindly out into the ether – to […]
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It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to consider whether Google will like a piece of content every time you publish something, and that extends throughout the brainstorming, writing, and copyediting states as well. But not in the sense of whether Google will
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Thank you so much to Jolantha of Homeschool Creations for taking the time to share her blogging tips with us. I’m so excited to be featuring several bloggers over the next few weeks – real-life successful bloggers – and hearing their thoughts and tips about blogging! So, pour yourself a cup of coffee, sit back, and be
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site’s rankings and search engine visibility. Related: 6 Essential SEO Strategies to Incorporate in 2016 And, learning
Thank you so much to Crystal of Castle View Academy for taking the time to share her blogging tips with us. I’m so excited to be featuring several bloggers over the next few weeks – real-life successful bloggers – and hearing their thoughts and tips about blogging! So, pour yourself a cup of coffee, sit back, and
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the
While many businesses tend to ebb and flow into different seasons, businesses like beachfront businesses, ski schools, and summer camps have defined seasons when they are open and doing business. Owning a seasonal business that isn’t operational all year long requires a business owner to be skilled at budgeting, great at hiring and training people,
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Thank you so much to Anne of Learning Table for taking the time to share her blogging tips with us. I’m so excited to be featuring several bloggers over the next few weeks – real-life successful bloggers – and hearing their thoughts and tips about blogging! So, pour yourself a cup of coffee, sit back, and be
Thank you so much to Carisa of 1+1+1=1 for taking the time to share her blogging tips with us. I’m so excited to be featuring several bloggers over the next few weeks – real-life successful bloggers – and hearing their thoughts and tips about blogging! So, pour yourself a cup of coffee, sit back, and be inspired!
