Sucks

My Boss Got an Email Saying Our SEO Sucks

Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of on-page SEO factors has empowered any would-be SEO practitioner to approach any and every website …

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Public Relations – The Trouble With Half-Truths: ‘Spin Sucks’ Author Gini Dietrich Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gini Dietrich is founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She’s also a frequent keynote speaker and the author of the popular PR and marketing blog Spin Sucks. I invited Gini to Marketing Smarts to …

Public Relations – The Trouble With Half-Truths: ‘Spin Sucks’ Author Gini Dietrich Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

27 Reasons Why Your Content Sucks

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash …

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