I know; I know. You are probably muttering to yourself that this statement is insulting, and while it can be taken as such, it genuinely isn’t intended that way. Instead, it’s meant to get your attention and move you to take different actions than you are taking now. Stop for a minute and consider the […]
from the crossing-aisles dept We live in partisan times. The left and the right might as well be cats and dogs, mostly incapable of living together and the subject of fascination by the public when they manage to work together in the slightest way. The country needs a rallying cry. Something to bring both sides
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of on-page SEO factors has empowered any would-be SEO practitioner to approach any and every website
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gini Dietrich is founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She’s also a frequent keynote speaker and the author of the popular PR and marketing blog Spin Sucks. I invited Gini to Marketing Smarts to
Although it was once thought of as a brilliant brain-child of usability, information architecture seems to have been set by the wayside by many a business owner and blogger. How many times have you visited a website and immediately been lost? What do I do now? Where do I go from here? How do I
Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash
November 29th, 2017 It’s the holiday season again, which yields at least four truths: Huge uptick in cranberry sauce consumption (seriously, when ELSE is that eaten?) Huge uptick in deck and patio fires, due to foolhardy and drunken usage of turkey fryers Huge uptick in customer interactions with companies, as we agitate for the best
