If you want to improve your small business’s sales, you can go about it a lot of different ways. You can change the way you approach sales calls, you can focus on increasing online sales using SEO, or make use of any number of other strategies. Here are some thoughts about some of those options […]
It takes a lot of hard work to effectively market a small business. But you don’t have to do it all on your own. It helps to have a fully stocked marketing toolkit full of apps, platforms and strategies. Here are 10 suggestions from members of the online small business community for tools and concepts
10 Suggestions to Help You Add to Your Marketing Toolkit Read More »
Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to
Find Shareable Content Using Sprout Social’s Content Suggestions Read More »
Facebook’s ‘M Suggestions’, which it recently rolled out to users in Australia, Canada, South Africa, and the U.K., in addition to the U.S., is getting some new tricks. Now, the AI-based tool will start suggesting GIFs to use when it detects a relevant opportunity, or suggest you book movie tickets through Fandango when you and
Facebook Added Some New Automated ‘M Suggestions’ Options in Messenger Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Fandango movie suggestions via Messenger, Facebook ad news & more Read More »
Google has long tried to make it easier for users to do follow-up searches or search for related content as they browse (examples here and here). Now, Google has updated its iOS app to make suggestions for related content at the bottom of the page. The animation below indicates how it works (I was not able
Google iOS app now makes related content suggestions Read More »
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data Read More »
Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers in the US and the
Google AdWords’ automated ad suggestions test is getting a reboot Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google AdWords’ automated ad suggestions test is getting a rebootSep 5, 2017 by Ginny Marvin The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test. Ad-jective Analysis: Look
Google AdWords ad suggestions, ad performance & Doodles Read More »
Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web
Bing Ads now shows potential conversion impact with budget suggestions Read More »
