Suggests

ICO’s £183m British Airways fine suggests the GDPR has teeth – Econsultancy

In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation. One of the biggest: would regulators actually use their full power under the GDPR to punish businesses that are …

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Is voice over-hyped? A new survey suggests lower adoption than previously thought

A popular Bill Gates quotation reads, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That’s often invoked to suggest new technologies don’t change things as quickly as expected but will have a longer-term impact. Such is the case with voice and virtual assistants. A …

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New Data Suggests Small Business Are Winners in USMCA Deal

When President Trump got America out of NAFTA and into the United States-Mexico-Canada Agreement (USMCA) many small businesses expected to benefit from the windfall of the new deal. And according to the U.S. International Trade Commission (USITC), the agreement will have a positive and overarching impact on the economy. The USITC report (PDF) titled, “United …

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Bury St Edmunds social media expert Kim Morrison suggests some ways to improve your SEO

You hear a lot about search engine optimisation or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Let’s …

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Data suggests marketers might be overestimating the sway of microinfluencers – Econsultancy

Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000. The thinking behind microinfluencer campaigns is as simple as it is attractive: by developing campaigns that rely …

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