Suggests

ICO’s £183m British Airways fine suggests the GDPR has teeth – Econsultancy

gdpr, Legal /

In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation. One of the biggest: would regulators actually use their full power under the GDPR to punish businesses that are […]

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Is voice over-hyped? A new survey suggests lower adoption than previously thought

SEO BLOG /

A popular Bill Gates quotation reads, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That’s often invoked to suggest new technologies don’t change things as quickly as expected but will have a longer-term impact. Such is the case with voice and virtual assistants. A

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New Data Suggests Small Business Are Winners in USMCA Deal

Economy /

When President Trump got America out of NAFTA and into the United States-Mexico-Canada Agreement (USMCA) many small businesses expected to benefit from the windfall of the new deal. And according to the U.S. International Trade Commission (USITC), the agreement will have a positive and overarching impact on the economy. The USITC report (PDF) titled, “United

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Data suggests marketers might be overestimating the sway of microinfluencers – Econsultancy

Influencer marketing, microinfluencers /

Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000. The thinking behind microinfluencer campaigns is as simple as it is attractive: by developing campaigns that rely

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Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

SEO BLOG /

Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time spent viewing that particular result can be used to inform future rankings for similar queries. It doesn’t stop there. As Google SEO patent

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Getting Comfortable with Risk Central to PR Success, Suggests Survey

B2B public relations, comm, communications pros, corporate communications, Online Public Relations, Public Relations, public relations reports, strategic public relations /

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such machinations, the bolder parts of these statements tend to get stripped out. As all politics

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