Sum

“It’s Not a Zero Sum Game”

“The market narrative is always it’s a zero-sum game,” says Imran Khan, co-founder and CEO of Verishop, a new Amazon competitor launching soon. “You are coming in and it’s Verishop versus Amazon or Snap versus Facebook. Those are great stories, but ultimately I fundamentally believe that all of us are on the right side of …

“It’s Not a Zero Sum Game” Read More »

Your Brand is Defined by the Sum of All Your Customer Interactions

What does a good customer experience look like at your company? What does good customer service look like? Ask everyone on your team and listen to the answers. Will they be the same, or different? It will be interesting to see if your team recognizes the difference between experience and service. Many people don’t understand …

Your Brand is Defined by the Sum of All Your Customer Interactions Read More »