If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing – Location Ads Can Be […]
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What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work
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If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that
People love to say email will soon be dead, but marketers know that’s far from true. Email remains one of the most effective channels for driving sales and building lasting relationships with customers. Consider the following stats: Email has the highest ROI of any digital channel, raking in $38 for every $1 spent; 73% of
Now you make sure your site doesn’t disappear into the black hole that’s the 15th page of Google results. Harness the traffic power of SEO with a lifetime subscription to Serpstat, now $34.99 at Escapist Deals. Think of Serpstat as your own personal SEO team, but a lot better. It’ll store the top 100 search
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Smart business owners now hire top SEO firms who understand how and where to strike a balance to give their business good online visibility and drive organic and quality traffic. Without worthy content, your SEO isn’t going anywhere. Always bear that in mind Owning a business, whether online or offline, means that when trying to
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In the world of digital marketing, new terms and buzzwords are thrown around all the time. One that seems to be surviving and thriving past the initial hype is “account-based marketing,” or, as many call it, “ABM.” Businesses all over the world are putting ABM into practice and they’re seeing results. According to SiriusDecisions’ 2016
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Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing and help reach more potential customers. The idea, research, and even some of the very words in a blog post can be reused as an
3 Ways Social Media Can Supercharge Your Email Marketing Strategy Has your email marketing hit a plateau? If so, there’s good news ahead. You can bring your email marketing results to new heights with a little help from another very powerful forum—social media! Here’s how to supercharge your email marketing efforts by leveraging the power
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Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system! The PR approach When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like
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