SuperEffective

4 Keys to Super-Effective, People-Centered Internal Marketing

December 4th, 2017 Traditionally, we view marketing as an outward-facing function, saving our best branding and messaging experiences for our customers. While that makes perfect sense in theory, we need to evolve our thinking. Being focused solely on the customer doesn’t cut it anymore. Marketing is about creating the best experiences for everyone your brand …

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13 Super-Effective Ways to Use Behavioral Segmentation

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms. Here are 13 ways …

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