superheroes

Entrepreneurship Lessons to Learn From These Emerging Tech Superheroes 

Why do 90% of tech startups fail? Is the market still not supportive to newcomers or the products aren’t valuable enough to hold the customer’s engrossment? Shockingly, neither of the 2 most feared factors is accountable. Approximately 5,43,000 new businesses launch every month and the numbers will increase. Case studies, spanning across markets have revealed …

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The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes

The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX Advanced after-hours events. This year marked the fourth consecutive year of the Search Engine Land Award celebrations and included a full lineup of search rock stars and superheroes. The Search Engine Land Awards recognize the …

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Dynamic Search Ads are for amateurs or superheroes

So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic …

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