By @SimonCocking review of The Art of Performance, The Surprising Science Behind Greatness by Jeroen De Flander. Available to buy here. See more book reviews on Irish Tech News here. Most people believe the road to success is paved with passion, talent, and some luck. That’s a mistake, says Prof. De Flander. In The Art […]
The Surprising Science Behind Greatness, reviewed Read More »
The last few weeks and months have seen a pretty steady drip of news headlines touting adware-laden apps found to have made their way into the Google Play Store, such as this recent batch of camera and VPN apps that managed to rack up several hundred million downloads. The pattern is essentially a giant game
Hotel Email Marketing Despite all the attention given to social media and mobile marketing, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms, in terms of both reach and ROI. Here are some numbers to consider: As of 2018, there were 3.8 billion
20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know in 2019 Read More »
When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords. And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign:
5 Surprising Ways Great Content & PPC Can Help Each Other Read More »
“Why is computer science important?” It might seem like a simple question, but there’s a lot that goes into answering it. You might start by focusing on the benefits it could bring you personally. You might talk about how computer science-related jobs are appealing in their versatility, earning potential and demand. You might hear about
8 Surprising Ways Computer Science Benefits Society [2018 & Beyond] Read More »
Stop me if you’ve heard this one before. Smartphone sales are down. Again. After years of growth, the smartphone market’s recent slide has continued into the second quarter of 2019, per numbers from analyst group, Gartner. At 1.7% year over year, it’s not a huge slice of the overall pie, but it does point to
Smartphone sales declined again in Q2, surprising no one – TechCrunch Read More »
Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the
7 Surprising Lessons I Learned While Creating My First Google Ads Campaign Read More »
Subscribe to The Financial Brand via email for FREE! By now there can’t be a financial institution marketer with a pulse who isn’t keenly aware that the competition for consumers continues to rise to levels never seen in the formerly staid banking business. Anything that helps marketers and retail banking executives to meet that
Surprising Reasons Why Consumers Would Switch Banking Providers Read More »
Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks. We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent
32 (Surprising?) Ways to Define a Home Run in Content Marketing Read More »
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll need a good trivia tidbit to impress at
Essential (and Surprising) Social Media Statistics to Inform Your Strategy Read More »
