Terms and conditions are boring. Really boring. So boring that apparently, Facebook didn’t even read the terms of the app that shared 87 million people’s data with Cambridge Analytica. That’s what Facebook’s CTO, Mike Schroepfer, said Thursday at a U.K. parliamentary hearing–and yes, it’s deeply ironic. Recently, a number of large technology and media firms have […]
What are small business owners’ biggest challenges right now, and how do they feel about the future? A recent survey of businesses with sales between $100,000 and $20 million annually from JPMorgan Chase has some insights. The survey Small Business Leaders Outlook 2018 found some important differences between millennial small business leaders and small business
New Study Reveals Millennial Business Owners Differ in Surprising Ways Read More »
How is big data changing the business landscape? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Kris Lahiri, Co-founder, Chief Security Officer, Egnyte, on Quora: Big data and its implications are impacting every business from one-person companies to Fortune
Big Data Is Changing Business in Some Surprising Ways Read More »
You always know what you’re putting into your body, right? You might want to think twice before buying those supposedly ‘all-natural supplements’. It turns out that many supplement products may not always be the same as advertised. Buyer Beware (Seriously…) For example, a lawsuit in 2015 accused GNC of putting synthetic chemicals in purportedly all-natural
A Surprising [and Absent] Dose of Reality About the Supplement Manufacturing Industry Read More »
Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it because they struck gold with
8 Surprising Marketing Predictions for 2018 Read More »
The first-of-its kind Amazon Go store opened in Seattle this week after just over a year overcoming glitches in beta mode, when it was only open to Amazon employees. Touted or lamented by many as “the store of the future,” Amazon Go has no cashiers or cash registers. You scan a smartphone app to get inside.
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Airlines aren’t all bad. Or should that be: All airlines aren’t bad? It’s hard to decide in the U.S., where too much airline travel has become akin to severe ingrowing toenail surgery. Performed by a car mechanic with
In a weak job market, it’s common for employees to stay put and not switch jobs for obvious reasons. That is no longer the case. According to a Bloomberg employment report released last week, 2017 was the fourth year in a row the U.S. added at least 2 million more jobs, including an estimated 190,000 workers in December. Now that we’re in a strong
Think you know small business marketing? Think again; it changes fast. Here are five fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. 1. Half of all small businesses still don’t have a website Given how much business is done
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Already one of the most powerful tools in a marketer’s arsenal, video is fast becoming the number one way to generate conversions. Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a
31 Surprising Video Marketing Facts You Need to Know [Infographic] Read More »
