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GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

WASHINGTON, April 15, 2020 /PRNewswire/ — Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance […]

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How Exactly is COVID-19 Changing Shopper Behavior? [Survey]

We can all sense it. Life is different. Following the coronavirus outbreak, people are working differently, playing differently, communicating differently, and, yes, shopping differently. So, now, companies across the retail industry are scurrying to understand how COVID-19 is changing shopper behavior.   According to a recent survey by the Field Agent platform, 83% of respondents

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving

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Marketers are taking greater ownership over CX initiatives: Survey

Since 2017, there has been a significant increase in the number of marketers claiming “sole responsibility” over customer experience programs, according to Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, voice of the customer programs, and user experience are all initiatives that have seen a shift in ownership, moving from “outside marketing” business

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