Survey

Holiday shopping to ‘peak’ early, be more mobile and less social – survey

The onslaught of holiday shopping surveys has begun. And consultancy Deloitte is out of the gate early with its 2019 holiday retail survey. Keep in mind that consumer surveys are aspirational and don’t always align with real-world behavior. Still, they reflect consumer intent and are worth paying attention to as a directional indicator of important

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Customers Rely on Reviews for Purchases, But Only 32% of Businesses Use Them According to New Survey

WASHINGTON, Oct. 24, 2019 /PRNewswire/ — Consumers and businesses rely on online reviews to guide their purchasing decisions. Less than one third of businesses, however, invest in collecting and promoting client reviews (32%) and case studies (23%), according to a new survey of 501 businesses using inbound marketing from Visual Objects, a portfolio website.Research from

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Survey: Retail brands sharing personalized offers will win over consumers this holiday season

As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a survey from customer data platform RedPoint Global, 75% of consumers said that they wish retailers understood their personal preferences better and would

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Survey: 97% of online adults transact with businesses they find on Yelp

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 2012 and 2016.

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Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not

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More people trust (and distrust) Facebook than any other social site – [survey]

Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we

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How to survey your software developers about their tools

In any engineering organization, it’s important to balance investments in product development with those in tooling and other productivity enablers. It can be easy to slip into a mindset of focusing solely on new products and features, but the reality is that developer productivity, efficiency, and happiness also impact a business’s bottom line. But if

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Do tech workers vote? New survey shows they do — and these are the top issues on their minds – GeekWire

Seattle Mayor Jenny Durkan speaks at a 2018 launch event for sea.citi, alongside Amazon public policy manager Eileen Sullivan, and sea.citi CEO Nick Merriam. (GeekWire Photo / Monica Nickelsburg) Tech workers in progressive cities such as Seattle and San Francisco have a bad rap when it comes to civic engagement. As a Seattle Google engineer

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