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Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best relationship with its customers manages the best returns in terms of income. As a result,
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Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one of the most straightforward ways to get data you can use. But problem: most
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What if we thought about customer feedback the way we think about interior design? Around the middle of the last century, the “it” aesthetic was a clean, open look. Free of the ornamentation that ruled other eras—when the value of a building was literally weighed in gold, marble, and limestone—mid-century modern was about airy spaces,
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