Marketers and Retailers, Implement AI to Survive the Holiday Season
Many holiday shoppers are winging it: Nearly half of holiday purchases in 2018 were either completely or partially unplanned, according to Deloitte, and 20% of those shoppers are open to being influenced by retailers, both in-store and online. With the entire retail industry at a crossroads—with store closures, CMO reshuffles, and competition from Amazon—retailers have […]
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