Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you want it to help you reach specific social media marketing goals. Not that you can’t, or shouldn’t, pivot quickly to react to trending topics and capture the online wave if […]
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My approach to marketing has always been similar to that of a contractor. I see myself with a virtual tool belt holding a myriad of tools I can utilize based upon the job at hand. Many times it’s a combination of tools that gets the job done. One of my all-time favorite tools are online
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5 Tips to Running a Highly Effective Facebook Nationwide Sweepstakes Sweepstakes are a highly effective method of introducing and promoting a new product on the market. It is also a good way of introducing an existing product to a whole new customer base and engaging loyal customers as well. These activities encourage people to spread
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The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to grow their business. John Grossman runs the Holyoke Hummus Company out in western Massachusetts. He started out with a food truck promoting fresh tasty falafel
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