Sweet

Therapedic International Finds Its Sweet Spot

Licensing group benefits from committed partners and ability to stay nimble Therapedic International principals include Gerry Borreggine (left), president and chief executive officer; Susan Mathes, vice president of brand relations; and Norman Rosenblatt, super-majority owner of the licensing group and owner of Therapedic New England. As a midtier licensing group, Therapedic International holds a unique […]

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SEO Warren MI Firm Sweet Trick Media Offers Affordable Local Lead Generation

Sweet Trick Media today announced that business owners looking to close out 2018 strong now have a way to do so by investing in their business. (Newswire.net — December 6, 2018) — Sweet Trick Media today announced that business owners looking to close out 2018 strong now have a way to do so by investing

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Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.

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Finding the Analytics Sweet Spot to Optimize Business Decisions

Today’s competitive economy becomes more daunting with every passing business cycle. Companies, industries, and even entire markets can turn on a dime, and that leaves decision makers scrambling to make the most accurate, timely business decisions they can. The challenge isn’t only making the best business decisions, but knowing how to extract meaningful insight from

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Marketing Strategy – The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Twenty-five years ago, Jonathan King and Jim Stott set out to sell their homemade jams and jellies at the local farmer’s market. But to sell at the market, they needed a license, and their little enterprise didn’t even have a

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ZoesChocolateCo

Zoe’s Chocolate Co. Tells Their Family Story And Finds Sweet Success

Zoe’s Chocolate Co. This week, Marcus Lemonis travels to Waynesboro, Pennsylvania to help Zoe’s Chocolate Co., an artisan chocolate company. According to CNBC, the “family-owned chocolate shop is resistant to change. If Lemonis is unable to help the three siblings and chocolatiers better market their sweet treats, the business is doomed to crumble. Visiting their

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