Szaniecki

The importance of personalized experiences: Interview with Michal Szaniecki

“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding of the customer journey and how they can offer personalized interactions. Knowing your customer and …

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