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Reddit's new 'Trending Takeover' ad unit lets brands appear on top of Popular feed, Search tab

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user …

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Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab

Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend …

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Sydney Sikes, 15, applies makeup for her Instagram feed.

This Is Why You See What You See In Your Instagram Explore Tab

Sydney Sikes, 15, in her bedroom applies makeup for her Instagram feed, which has 31 thousand … [+] followers. The Washington Post via Getty Images On Monday, Facebook, Instagram’s parent company, revealed the key reasons to how your Explore tab is individually catered to your interests — well interests developed from “an AI system based …

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Google Maps is Adding Local Recommendations in ‘For You’ Tab

Google Maps is Adding Local Recommendations in ‘For You’ Tab

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides …

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Breitbart among news outlets participating in Facebook News tab initiative

The move, media analysts say, marks a new chapter in the relationship between news outlets and the behemoth tech platforms that historically have not paid for the journalistic content they republish. But the project immediately raised new controversy when it became known that Breitbart News, a Web outlet linked to right-wing causes that was once …

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Facebook News tab won’t include ads, but publishers can still monetize content

Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News will be able to monetize their content the same way they do in other areas of Facebook, including …

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The Death of Instagram Following Activity Tab and Its Effect on Business?

Instagram is a great tool that, if used right, can separate Unicorn businesses from Donkey businesses. If you follow the news, you know that the app has been dealing out a lot of changes recently, and it seems a new one is afoot. The Death of Instagram Following Activity Tab Instagram has eliminated the Instagram …

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